Combining data, content and experience, learn how Sounders FC is investing in growing their fan base via their First Match on Us ticket program.

In the strategy & analytics world there are complex internal business problems to solve daily. These problems can’t be solved without a focus on organizational alignment, understanding, and specific communication for all internal stakeholders.

Christi Stahl (Intel) presents with Elizabeth Henson (WaitTime) on how Intel powers the technology behind WaitTime to drive operational efficiency at sports & entertainment venues. Discover how the San Francisco 49ers are teaming up with Intel and WaitTime to transform stadium operations using AI-powered crowd intelligence. This session explores how real-time data and smart analytics are driving smoother fan journeys, reducing wait times, and unlocking new business insights—on game day and beyond. WaitTime is a real-time and historical artificial intelligence software that uses state-of-the-art imaging techniques to monitor crowd behavior. The data generated from WaitTime software leverages operations and guest engagement platforms to enable real-time smart decision making, inform operations management, and engage guests in movement and distribution solutions.

Avery Dennison will showcase their NFC-enabled patch technology on Horizon Summit attendee gifts. Attendees will have the chance to customize their own unique conference memorabilia, and the NFC chip is activated by a single tap from any smartphone.

Sports partnerships are more data-driven than ever before. Whitney Goodman showcases how Harris Blitzer Sports & Entertainment—a portfolio that includes the Philadelphia 76ers, New Jersey Devils, Washington Commanders, and more—drives value behind partnerships through data, technology, and storytelling.

This talk explores how AI is collapsing the gap between insight and action—enabling sports executives to make faster, smarter, and more personalized decisions. Grounded in real-world examples from EPIC’s Consumer Insights App, we’ll reveal how consumer intelligence, fan personas, synthetic interviews, and predictive modeling are transforming how teams grow revenue, shape fan experience, and build the next generation of fandom.

James Slagle from Shift4 shares case studies from around the industry on how Shift4 delivers an unforgettable fan experience with seamless commerce throughout entire venues across the country. Case studies will feature next-gen point of sale solutions, mobile ordering, and loyalty.

Data, automation and smarter lead prospecting keep the sales operations humming at the Los Angeles Dodgers. Michael Spetner gives us insights on how his team capitalizes on the unique LA baseball fanbase to drive revenue and sales.

Intuit Dome is transforming the live event experience by harnessing technology and innovation to deepen fan engagement, build lasting loyalty, and redefine what it means to be a fan in the modern era.

How do we become fans and what does fandom mean to us? Shayna Sangster walks through Indiana Fever fandom, the organization’s success, and how their club is capitalizing on and growing their diverse fanbase.

AI is cool, but how do I use it beyond travel recommendations and drafting emails? Marty Espe, CFO of Shaper Capital, brings his AI experience across industries to show you how to move from experimental to actually impactful.

Join us in the NetApp Owners Club at Levi’s Stadium for happy hour with heavy apps and networking. Featuring a wine tasting presented by Gallo.