Day One: Tuesday, July 12, 2022
(All times PDT)
9:00 a.m. — Registration Begins
10:00-10:55 a.m. — Opening Remarks, Keynote: “Brand Building and the Powerful Platform of Sports” | Chip Bowers, President, Elevate Sports Ventures; Amit Patel, CEO & President, Rakuten Americas
Theme One: Best Practices & Case Studies from Business Intelligence and Business Strategy Analytics Leaders
10:57-11:17 a.m. — Preparing and Building a Business Intelligence Team for Industry Changes and New Opportunities | Adam Heintz, SVP, Business Intelligence, Monumental Sports & Entertainment
11:19-11:39 a.m. — Logowoman Reimaged: The WNBA’s Approach to Growth | Richard Barbier, Head of Strategy, WNBA
11:41-12:01 p.m. — Spotlight on Team USA’s Partnership with Salesforce | Zaileen Janmohamed, SVP, Partnership Development & Innovation, U.S. Olympic & Paralympic Properties
12:04-12:34 p.m. — Huddle Up with SAP: How Real-Time Data Analysis Improves the 49ers Fan Experience | Noele Crooks, Director, Business Intelligence & CRM, San Francisco 49ers; Dominic Mantua, Senior Director, Planning & Analysis, Global Center of Excellence, SAP
12:36-1:45 p.m. — Lunch, Networking, and SAP Executive Huddle Demo
Theme Two: Staying Ahead of What’s Next: NFTs, Web3, Blockchain, and AI in Sports
1:55-2:15 p.m. — Reimagining Sponsorship Measurement with AI | Dan Calpin, President, Hive AI
2:17-2:37 p.m. — The Future of Fandom: Web3, Blockchain, and NFTs in Sports | Scott Lawin, CEO, Candy Digital
2:39-2:45 p.m. — Case Study Examination: How VenueNext Helped Execute the 49ers Member Inclusive Menu | Dustin Alpert, Head of Sports & Entertainment, Shift4
2:47-3:20 p.m. — Afternoon Break, Shift4 Concessions Tour, and SAP Executive Huddle Demo
3:25-3:45 p.m. — The Connected Stadium | Andrew Feffer, Head of Venues and Events, SKIDATA; Matt Sebek, Chief Experience Officer, Saint Louis City SC
Theme Three: Future of Fan Engagement Through a BI/BSA Lens
3:48-4:08 p.m. — Partnering with Purpose and Authenticity to Engage Fans of the Future | Jennifer Prince, Chief Commercial Office, LA Rams
4:10-4:30 p.m. — Utilizing Data to Drive the Green | Dan McBride, Director, Championship Ticketing & Experiences, USGA; Ben Burdick, Director, Insights, Elevate Sports Ventures
4:45-7:00 p.m. — Cocktail Style Dinner Reception at LEVI’s BNY Mellon West Club
Day Two: Wednesday, July 13, 2022
(All times PDT)
9:00 a.m. — Registration & Breakfast
10-10:45 a.m. — Opening Keynote: Leading the Next Generation | Maddie Bregman, Entrepreneur, GenZ Expert, TEDx Spearker; Allie Dicken, Director, Brand & Influence Marketing, San Francisco 49ers
Theme Four: Leadership, Strategy, and Inspiration
10:47-11:07 a.m. — H ow City Football Group is Revolutionizing the Fan Experience by Leveraging Data & Tech for the Next Generation of Fans | Nuria Tarre, Chief Marketing & Fan Experience Officer, City Football Group
11:09-11:29 a.m. — Navigating and Structuring Solutions to the Pain Points in the Sports Franchise Ecosystem | Chad Hutchinson, Partner, Arctos Sports Partners
11:31-11:51 a.m. — Case Study Examination: Real-Time Behavioral Data Delivering Unexpected Real-World Value to a Ski Resort | Jim Caruso, CEO, Apollo Program
11:55-12:40 p.m. — Closing Keynote: The Power to Stand | Chris Norton, Motivational Speaker
12:40-2:15 p.m. — Lunch & Networking