2021 Agenda
All Times Eastern
11:30 — 11:40 AM
Welcome & Opening Remarks
Taylor Bloom | CEO, SportTechie
Alison Lu | Director, Business Strategy & Analytics, San Francisco 49ers
11:40 — 12:10 PM
Opening Keynote: The Importance of Business Strategy and Sports
Jason Wright | President, Washington Football Team
Track One: In-Game Tech & Experience Powered by SAP
12:15 — 12:35 PM
Personalizing the Baseball Fan’s Experience at Home, On the Go, and at the Ballpark
Chris Marinak | Chief Operations & Strategy Officer, MLB
12:40 — 1:00 PM
Building a Behavioral Science Capability in Sports: Reflections and Lessons
Kevin Brilliant | Behavioral Scientist, Chicago Bulls
1:05 — 1:25 PM
Innovation Through Adversity: Digital Arenas, NFTs, and More
Sumit Arora | Senior Director, Strategy & Analytics, MLSE
1:30 — 2:00 PM
Power of Partnership: SAP-NHL Coaching Insights App for iPad
Chris Foster | Senior Director, Digital Business Development, NHL
Brant Berglund | Senior Director of Coaching and GM Applications, NHL
Dan Fleetwood | VP, Global Sponsorships, SAP
Track Two: CRM, Analytics and Strategy
2:05 — 2:25 PM
Using Data to Impact Your Team: The Power of Lead Sources
Noele Crooks | Senior Manager, CRM, San Francisco 49ers
Carly Townsend | Director, Premium & Suite Sales, San Francisco 49ers
2:30 — 2:50 PM
Who’s on First? Growing a Customer 360 Database From Scratch
Kendall Tyson | VP, Strategy & Business Intelligence, Seattle Kraken
Workshops
2:55 — 3:25 PM
Live Streaming, A.I. and the Olympics: How SportsTech Startups are Changing the Game
Powered by Comcast Sports Tech
Ryan Bell | Marketing Director, Comcast Sports Tech
Ashish Agrawal | Founder & CEO, Eon Media
The Frictionless Future
Powered by ParkHub
Geoffrey Byers, Chief Product Officer, ParkHub
Change the Game With the Digital Athlete
Powered by SAP
Tim Schiefer | Chief Information Officer, FC Basel
Achim Ittner | Industry Lead Sports, SAP Sports & Entertainment
Navigating the Fan Experience With Geospatial AR
Powered by Fabric
Saul Garlick | Co-Founder & CEO, Fabric
Partner Conversation
3:30 — 4:00 PM
The Connected Venue: How Transformative Data Technology Helps Owners & Operators Elevate the Fan Experience
Powered by Samsung
Mario DiAntonio | National Director of Solution Sales, Samsung Electronics America
Chris Olinger | Senior Sports & Live Events Sales Manager, Samsung Electronics America
Track Three: Lessons in Leadership Strategy Powered by SKIDATA
4:05 — 4:35 PM
The Groundwater Approach to Racial Equity
Bayard Love | Partner, Groundwater Institute
Monica Walker | Partner, Groundwater Institute
Reiney Lin | Trainer, Racial Equity Institute
4:40 — 5:00 PM
Fireside Chat
Dion Camp Sanders | Chief Strategy Officer, Peloton
5:05 — 5:25 PM
Data in Marketing: Hiring, Skill Assessment, and Performance
Chris Toy | CEO & Co-Founder, MarketerHire
5:30 — 6:00 PM
Safely Bringing Fans Back to the Venue
Vicki Seyfert-Margolis, Ph.D. | CEO & Founder, My Own Med, Inc.
Andrew Feffer | Head of Events & Venues, SKIDATA
6:05 — 6:35 PM
Closing Keynote: Be Where Your Feet Are
Scott O’Neil | Former CEO, Harris Blitzer Sports & Entertainment
Shawn Doss | EVP, Sales & Marketing, Elevate Sports Ventures (moderator)